Fundaculta

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Our Services

TOURISM

We understand tourism as a human practice that fully considers current and future economic, social, and environmental impacts to meet the needs of visitors, the industry, the environment, and host communities.

Thus, tourism consulting as the structural basis of the FOUNDATION achieves through its professionals to innovate, develop and offer new solutions adapted to the needs of the market.

What we do

Tourism Professional Services

Design and Management of Destinations


We strategically design destinations to create solutions that transform territories into meaningful experiences for their visitors.

Marketing and Commercialization


We design promotion strategies aligned with market trends, connecting the offer of the territories with their potential tourist visitors. We immerse ourselves in the use of new web technologies to market and consolidate products and tourist destinations.

Services

Design and Management of Destinations

We specialize in designing strategic tourist destinations that become unique experiences for visitors.

  • Public tourism policies

    Governmental guidelines to promote and regulate tourism, ensuring its sustainable growth and heritage protection.

  • Tourism development plans

    Strategies and actions planned to promote tourism in a specific region or destination, with the objective of fostering economic growth, preserving the environment and improving the visitor experience.

  • Tourism inventories

    Registration and analysis of tourism resources and services available in a region or destination, to facilitate tourism planning and promotion.

  • Design of tourist experiences and products

    Creation of innovative and attractive tourism experiences and products, adapted to the needs and preferences of travelers, with the objective of offering them a memorable and satisfactory experience.

  • Design of routes, itineraries, trails

    We highlight the most attractive and relevant aspects of a destination, offering visitors a complete and enriching experience.

  • Studies of tourist carrying capacity

    Analysis of the tourism carrying capacity of a destination, evaluating the maximum number of visitors it can receive without negatively affecting the environment, local culture or the traveler's experience.

  • Tourist Signage

    Design and implementation of specific signage to guide visitors to tourist destinations, facilitating navigation and highlighting points of interest, services and routes in a clear and effective manner.

  • Tourist scripts

    Development of detailed tourist scripts that guide visitors through destinations, highlighting historical, cultural and natural aspects, to offer an immersive and educational experience.

  • Design of clusters, product clubs and other forms of tourism governance

    governance structures to promote collaboration between different stakeholders in the tourism sector, improve competitiveness and offer integrated and high quality experiences to visitors.

  • Quality and sustainability certifications for tourist destinations and services

    Granting of certifications that guarantee the quality and sustainability of tourism destinations and services, promoting responsible, environmentally friendly and satisfactory practices for visitors.

  • Awareness-raising campaigns on tourism culture

    Educating the local community and visitors about responsible practices, cultural respect and care for the environment, to foster a positive and sustainable tourism experience.

  • "Tailor-made" training programs for tourism service providers and other actors in the value chain

    Design and implementation of customized training programs for tourism service providers and other participants in the value chain, tailored to their specific needs to improve quality, management and competitiveness in the tourism sector.

  • Sustainability and regenerative tourism plans

    Development of plans that promote sustainability and regenerative tourism, focusing on practices that protect and restore natural and cultural resources while generating socioeconomic benefits for local communities and visitors.

Services

Marketing and Commercialization

Feria del Turismo

We understand the importance of effective marketing and merchandising to attract and captivate travelers. Our team works on innovative strategies that highlight the authenticity and attractions of each destination, reaching global audiences and generating genuine interest in the experiences they offer.

  • Territorial Marketing Plans

    Development of territorial marketing strategies to promote specific destinations, highlighting their unique attractions and services, in order to attract visitors and improve their visibility and competitiveness in the tourism market.

  • Territorial and product branding

    Brand identity for specific destinations or products, highlighting their unique characteristics, history, culture and values, in order to differentiate them in the market and attract the right visitors or consumers.

  • Marketing strategies (tourism portals, APP, e-commerce, geolocated guides

    marketing strategies through various channels, such as tourism portals, mobile applications, e-commerce platforms and geolocated guides, to increase the visibility and accessibility of tourism destinations, services and products, thus facilitating the traveler's experience and increasing sales conversion.

  • Tourism market research

    Detailed analysis of the tourism market to understand traveler trends, preferences and behaviors, as well as to identify opportunities and challenges in the sector, enabling informed and strategic decision making for tourism companies and destinations.

  • Design of workshops, familiarization trips and Press Trips

    Planning and execution of workshops, familiarization trips and press trips to promote tourism destinations and services effectively.

Download or view our portfolio of services online.

Services briefcase